In this blog post I be talking about Godiwns musical theory on music videos
firstly Andrew Godiwn stated that there is 5 key aspects of a music video that the audience look for:
1) thought beats - seeing the sound in your head
2) narrative and performance
3) star image
4) relation of visuals to the song
5) technical aspects of the music video
Thought beats
The first step is as a audience and listener we take notice of the lyrical aspect of the song. The lyrics of the song and the choros.
Then we study the voice of the artist.
The unique or similarity about the voice. Arguably we can always recognise artist by their voice
thirdly the artist mode of adress. This is the representation of both a story being told and someone singing along. Giving us two options and a more fulfiled expericne when watching.
Narrative and performance
Godwin stated that we tend to make up our own idea of tr messages being sent in a song from what it is about
Therefor he believes that the narrative and performance work together in order to keep the audience interested and not bored
In addition Godwin believes that mining is still most popular thing done in music visors but the artists try and make it look as real as possible.
Star image
This is a important attraction for the audience. The image cover what they wearing, personalty and there overall iconography. If the artist look attractive for the audience and match the concertins of their genre then the fans will like them more and gain more attention
Relation of visuals to a song
There are three ways
Illustrate , amplify and disjuncture
Illustrate using images and video to illustrate the story's.
Amplify The use of repetition of parts of video to stick it into our minds
Disjuncture
Disjuncture - the meaning of the song is ignored by the video
Technical aspects of the video
The cinematography
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