Wednesday, 19 March 2014
Q4
Question 4 how did you use media technologies in the
construction and research, planning and evaluation stage?
Media technologies was a method I used
in which helped in all three stages ( research , planning and evaluation) to
produce a music video.
Research:
The internet gave me access to
websites such as YouTube to look into other music video for our bands to help
with the research into the codes and conventions of what Indie Rock bands do in
their music videos. Google also allowed to research into other theories such as
Godwins Theory of music video so we can apply this to our music video and then
share it to my blog. Google also allowed me to research more into indie rock
bands, find out about their codes and conventions, and research into their appearance
ect so I could apply this to our music video. In addition, part of my research
consisted of myself getting feedback from my target audience and public to
ensure that I was working towards the best product I could. Social networking
allowed me get feedback online from my audience, posting drafts onto my
Facebook account , Twitter and YouTube allowed the public to see my product and
give me one to one feedback through comments. In addition, online websites such
as ‘surveymonkey’ allowed me to post questionnaires for people to fill out and
give me feedback. These feedback consisted of fonts, music video draft ect and
help me improve my digi pack, poster or music video.
Planning:
Media technologies allowed us to plan
in advance. The internet/Blogger was used to allow me to document my progress
and helped me keep my work organized and plan in advance in film shoots ect. In
addition, programmes such as Final Cut, allowed us to produce an animatic. This
animatic was made up of our song but showing our storyboard. This allowed us to
get a over view of how our idea would look along with the song and we presented
this to our class to get feedback on what they think.
Construction:
Media technologies was a vital to
create the music video and ancillary texts. From studying media for a certain
amount of time and producing work in AS, This enabled us to push boundaries and
produce a high piece of standard work due to knowing that we can literally do
anything with the media technology now available to us.
During the construction of our music
video, we filmed on a DSLR 500 , a high quality camera which enabled to use the
focus on the camera to produce a lens pull. This made our music video more
professional and at a high standard. Also using the iOS toll on the camera when
using the camera in dark areas to ensure that we are filming with the most
amount of light available to ensure that our music video is again professional
and not dark so you can see it. The addition of a tri pod enabled us to keep
our shots still and with the addition of the memory card being such as large memory
holder , enabled us to take as many shots as possible in different angels to
ensure we had back up material to our music video.
Programmes such as Final Cut Pro is
where the editing was mainly done. This enabled us to upload the footage and
put it together and then use tools such as cut to make the video fast paced and
adding the music to go with the video so it makes it easier to merge together.
From using media technologies on our research in producing the animatic and
researching other bands , we knew we had to make the video fast paced and quick
cuts. Final cut enabled us to do this. In addition , final cut also allowed us
to show the character growing up. We used the fade in tool , to do this as we
got the idea form the lion king. We wanted to get the message across quickly
and simply that the boy is growing up in age , and the cross fade enabled us to
merge both video clips together to give that effect.
In adition , final cut allowed us to
put our music video into black and white , a technique which we wanted to do as
it made our music video more dark and many indie rock bands use the black and
white effect tool for their music video. Furthermore , another software we used
was Adobe after effect to create the CCTV footage , this software was a
software we never used before , so researching into Youtube in how to use the
software and create a CCTV footage enabled us to actually do this as we wanted
our music video to be creative. Another media technology we used was mobile
phones , this media equipment allowed us to have lyrics on the screen for Harry
to see to ensure that when singing he was in time with the music and gave him confidence
as he can see the lyrics in front of him , meaning that he will give a high
standard performance.
Ancillary texts
For the ancillary texts , I used Photoshop
to create these. Photo shop was a
software in which I was familiar with and enabled me to create a poster and
digi pack. For my digi pack , Media technologies such as DLSR was what I used
to take photos of that to ensure that my photos was a high standard. It also
enabled me to be creative and unique and use the pull in focus . In addition ,
actually forming the products was done in photo shop. Photoshop enabled me to
make them black and white , a technique in which I used as it was going to be a
theme across all my media products. Furthermore , Photoshop enabled me
emphasize on the colour red. The colour red like mentioned before was a
important colour for my products and wanted to bring it out as much as possible
because of the meaning it as and it brings life to the black and white images.
Photoshop enabled me to do this , and bring out /play around with the darkness
of the black and white in the brightness and contrasts. Furthermore , website
such as DA Font enabled me to get fonts from online and conduct research to
which is the best for me to use.
Evaluation:
Media Technologies allowed myself , to
contrast an evaluation to evaluate my work as a whole. Evaluation stage enabled
me to used media technologies such as final cut pro to conduct a voice over to
produce my evaluation and images of screen shots to use as evidence to give the
audience an indication of what I am talking about.
Tuesday, 18 March 2014
Evaluation 2
2) How effective is the combination of your main product
and ancillary texts?
For my media coursework ,
along with a music video , I had to produce a digi pack and a poster
advertising the digi pack. In these I wanted to produce a product which is
consistent in communicating the genre and characteristics/personality of the
band with the audience. But also , produce a product which is unique and links
in with the music video.
For the digi pack I wanted
to express the image and genre of the band through the photographs. I didn’t
want the photos to look and come across like a pop band such as One Direction
and this is a element in which I didn’t want to come across in our music video.
Together, we wanted to drill into the audience minds that we are a Indie Rock
band through our appearance but with the Digi Pack , I also wanted to express the genre through
images that relate to our lifestyle through using image of alcohol and cigarette
which indicates our genre too. The font style I chose was from a website called
‘Da Font’ under the name ‘Piston Pressure’. This font was chosen due to the research
I carried out on similar bands such as Artic Monkeys. Bands go for a bold basic
font, but unique from different bands. This font is used for out band logo and
used the same font for the posters and digi pack so there is a strong link
between both. In addition, the more the public see the font , they will start
to establish the font with the band , gaining a strong recognition with the
public towards the band. I chose the colour black to mostly all the fonts , as
black is a colour that stand out most and is a colour that similar bands use.
They don’t go for nothing fancy or pop. Indie bands use dull/dark colours , so
I carried this over to my digi pack and poster. In addition , I used a dark red
on the poster for ‘out right now’ this emphasize and makes the statement stand
out from the poster to audience. In addition , the colour red Is a theme and
link through both ancillary texts. I choose to emphasize on the red as the
colour red is associated with indie bands , but it has a strong meaning behind
the colour. Red is assertive, daring, determined, energetic, powerful,
enthusiastic, impulsive, exciting, and aggressive. Red represents physical
energy, lust, passion, and desire. It symbolizes action, confidence, and
courage. The colour red is linked to the most primitive physical, emotional,
and financial needs of survival and self-preservation. These words associate
with the bands lifestyle and image and symbolizes their music also. Therefore ,
red was the perfect choice , it also bring life to the black and white edit ,
which is a theme running throughout my music video , digi pack and poster. A
message in which the band are trying to bring
life through their musical talent.
In my digi pack , I wanted to ensure
they I wasn’t a pop genre band and didn’t want to many images of the band like
one direction. I didn’t want the bands photos to look as if they was taken in a
photoshoot. I wanted photos of the band naturally, such as ‘The Kooks’ in their
albums and many others such as oasis and The Liberteens. This photo type are
used in other album and digi packs , I wanted to ensure I use these for my digi
pack.
For my front cover I choose to use a
collection of photos than just one photo. That’s because I wanted to be unique
and different. This is the bands first digi pack/ album , so I wanted to
express the success of the band through images of them out together enjoying
themselves. This gives a insight into the personality and the type of band we
are. In addition , close ups of the band members allows the audience to see the
members individually. This is linked in with the music video , as we use close
up there to show the appearance of all the band members so the audience have an
idea of all the band members.
My back over has a image of the band
looking out into London, showing a London land mark of tower bridge . This
image is a strong image , showing the location of where the band are from ,
giving a connection of the audience around where they came from , but alos show
them looking out chasing their dream and that this is only the beginning . Not
seeing their faces represent that they are not trying to sell their image but
selling their music and skilled talents.
For my inside panel , I linked in the
colour scheme again of black and white which goes along with the music video.
This link is used in music videos such as Kasabian club foot a common theme indie rock music videos , and
a theme in digi packs such as artic monkeys, this associates with our target
audience as these dark / dull targets appeal to male audience more , but the
darkness and our appearance appeals to more a adult target group such as 16 –
25 , such as students. In addition , for my inside panels I wanted to use
images that associate the band lifestyle portrayed negatively , therefor I used
images such as alcohol , smoking that
give this rebellious / negative lifestyle. This lifestyle is represented
slightly with the narrative of the music video in how dark it can be seen with
the fight scene with all the blood. As our band , we have a rebellious,
aggressive or just dark lifestyle and we wanted to show this. In addition , I
brought out the colours of the red to make the image more engaging and again
show that symbolise theme of the colour red throughout. In addition , to make
the image more engaging , I ensued that the cigarette was lit so I can capture
the smoke , this created a great edge to the photo and brings life to the
image. But in addition , on my
other inside panel , I used a image of the guitarist. This is a marketing tool
as this panel will change into a different band member with every one that is
released. This keeps the fans engage and exciting and makes our digi pakc feel
more special and collectable. This technique is used in other bands such as Nirvana
and Kiaser Chiefs .
For my CD panels , I wanted
again to be unique and different. Being unique is a strong representation , as
we want to be different. I decided to take this idea and turn the CD into two
products but are associated to the band. I chose to use a ash tray and beer Bootle
top. Again , I choose these objects as they can be easily turn t into the shape
of the CD as both round. But also , as they reflect the band image and have
that connection. To make it more engaging and fun and unique , I ensued that
the background linked in with the CD/DVD. So as you take the CD up behind on
the table is Rogues Gallery etched in , and behind the Bottle Top is a bottle
with the head of the beer frothing over the side. This is unique and links with
our target audience as this is associated with the youth . The DVD is a
marketing selling point including footage of the band , engaging the audience
to collect it and give the audience that behind the scenes experience with the
band.
The advert for my digi pack
still has a link. Looking into other adverts they do this through mainly having
their album cover as their poster. I decided not o to do this and put the image
in the corner of the album cover so everyone can see what it looks like for
selling purpose. But I decided to use an image of the band again looking out to
show the success of the band but also relates to the digi pack as all the image
I used where taken in a day out with the band. The main point of the poster is market
our band to the public and the type of image we are portraying through our
outfits, you can tell we our indie band. The social networking and website
links engages the audience to find out more about the band to market our artist
in different media social networking due to our target audience being a young
age , social networking is what they always use. The black and white image
effect links into the digi pack and video creating a recognition for the audience.
I am pleased with my digipak and advert
as I think they demonstrate both the conventions of these products, whilst
portraying my artist suitably.
Overall , my digi pack has a
link between and strongly shows the genre and the characteristics of the genre
through the appearance of the band in both. You can clearly see it’s a band and
their target audience is for more adults over 18 through the advertisement of alcohol
and cigarette. The colour scheme in both, and the type of band we are portrays
the rebellious/dark lifestyle the band have and empathize that the band main
selling point is not their image , its their skill in their music.
Final POSTER
This is my Final poster for my advertisement of my digipack. I chose to have the poster on the bottom right to show what it looks like for when people go to buy it. I choose to have the image dominating the age of the band. I didnt want the public to see the faces but to see them looking out into London ( showing where they are from) as it meant to come across them together looking out chasing their dreams , and in doing this they have done that. The clothing shows the indie side to them so the public have an idea of the music genre. In addition , the stars is for attraction purposes so the public can see how good it is. In addition , i have a red theme throughout my digi pack so it needed to link with this so the 'Debut album right now' needed to stand out for public to catch their attention so it links together. In addition for the fans that liked club foot the little advertisement includes what in the digipack and including a bonus DVD. With our target audience being the youth and young adults social networking is key because they always uses and increases the bands recognition so having these links is vital.
FINAL DIGI PACK
This is my final Digi Pack
Top Right ( CD PANEL) - This is my CD panel , as you can see I used an idea of using objects for my CD. I wanted to be unique and diferent , a theme in which the band is like and a theme i am trying to express in this digi pack. I took an image of the ashtray for my CD use and edited it in Photoshop. The image got very goo positive feedback. Also I ensured that the background image underneath linked in with the CD. Therefore , under the ashtray is an image of a table with Rogues Gallery etched in. This allows the audited to feel like they are putting the ashtray onto the table. I made the whole image black and white as that creates an indie feel but also is a link throughout the music video , poster and digi pack.
Middle Top (BONUS DVD)
This is my bonus DVD , where the fans can see interviews , the music video t club foot , behind scenes footage. I applied the same idea as the CD by choosing a method in which is unique and is a product. I chose to use the bottle top as the CD as that expresses the bands lifestyle and that is a link to the meaning behind the DVD as you get to see the bands lifestyle in that. In addition as you take the bottle top off the background is an image of the beer frothing , applying an interaction between the DVD and background making it unique and enjoyable for the audience. I made the image black and white for link purposes mentioned above and also applied the red theme on top due to red being a colour that is used through out my digi pack due what Red symbolised . It shows bands passion and love for music and also their rebellious /anger attitudes in the drinking and smoking.
Top left ( Inside Panel)
This is just an image of a guitar , the reson why i chose to have this is because firstly i didn't want the inside to consist of images of the band as i feel like that is what a pop genre band does they sell their image rather indie rock bands collaborate their image with their skill in their performance and talent. I wanted to be unique and create an idea which makes the digi pack a collectors item. This panel will release in different photo , 1 of the guitar , bass , drums and microphone. This is a method for the super fans to go out and interact and find these different digi pack , this method has been used by indie bands such as nirvana and kasbain where they bring out different versions for super fans to collect.
Bottom Left ( Inside Panel)
This image is again representing the bands lifestyle. The image contains drink and smoking which represent the band image and the bands name. Their are 4 bottles , one for each to represent the members of the band. This image is just to show the lifestyle and image of the band and represent the genre , to establish them-self as indie rock bands , the parka in background establish this too. The smoke effect makes the image look unique and exciting brings life to the image , which is something the boys are trying to do with their music , bring life through their music. In addition , i added a social networking links to this image as i felt this was a vial thing to have due to the target audience being between 16-25 , this means that they can find out more about the band and follow us gaining the bands recognition.
Bottom Middle ( Back Cover)
This is the track listing for my digi pack. The image consist of the band looking out to tower bridge. Tower bridge represents london , showing where the boys are from and with the band looking out in the distance shows they are achieving their dreams trying to reach their goals with this being their first digi pack. In addition , you can see the clothing so that establishes a bit about the genre of the band. In addition i ensured i had record label and bar-code for professional purposes.
Front Cover:
The front cover consist of images of the band in images that contain and represent all about themselves. With this being the first digi pack , they need to interact and show themselves and instead of one image , i liked the idea of having a montage of them. I wanted to be different and i feel like this really works.
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