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Class Work : Godwins music video theory

Godwins music video theory

In this blog post I be talking about Godiwns musical theory on music videos

firstly Andrew Godiwn stated that there is 5 key aspects of a music video that the audience look for:

1) thought beats - seeing the sound in your head

2) narrative and performance

3) star image

4) relation of visuals to the song 

5) technical aspects of the music video

Thought beats

The first step is as a audience and listener we take notice of the lyrical aspect of the song. The lyrics of the song and the choros.

Then we study the voice of the artist.

The unique or similarity about the voice. Arguably we can always recognise artist by their voice 

thirdly the artist mode of adress. This is the representation of both a story being told and someone singing along. Giving us two options and a more fulfiled expericne when watching.

Narrative and performance

Godwin stated that we tend to make up our own idea of tr messages being sent in a song from what it is about

Therefor he believes that the narrative and performance work together in order to keep the audience interested and not bored

In addition Godwin believes that mining is still most popular thing done in music visors but the artists try and make it look as real as possible.

Star image

This is a important attraction for the audience. The image cover what they wearing, personalty and there overall iconography. If the artist look attractive for the audience and match the concertins of their genre then the fans will  like them more and gain more attention

Relation of  visuals to a song

There are three ways 

Illustrate , amplify and disjuncture

Illustrate using images and video to illustrate the story's. 

Amplify The use of repetition of parts of video to stick it into our minds

Disjuncture  

Disjuncture - the meaning of the song is ignored by the video

Technical aspects of the video 

 The cinematography

Digipak Analysis

Presentation1ssss from Dan Kelly

In this power-point presentation , I individually researched into Digi paks to help get ideas for my own and get a understanding of  digi paks themselves.

Nirvana

Nirvana was the first Digi Pak I researched into due to I personally have this at home. From this Digi Pak I understood that digi paks are more than just a 'better version of album'. To the people who own the digi paks , they mean something to the fans. These digi paks are collectable items which many of the super fans collect and treasure. And that idea of something that is collectable and to treasure  for the fans , is a idea that i personally want to give to my fans  through my digi pak I will create.

The way Nirvana gives off that collectable feel for their fans is by keeping the Digi Pak in some sort of  container/box. This makes the digi pak feel that little more special for the fans for them to keep and go out and but. It also is unique as many other artist dont do this.

For my Digi pak , I will create and use this box idea , just like nirvana have done.

Rhianna 

In rhiannas Digi pack , it is dominated by a image of herself across the panels.
Images is something i will use on my panels in my digi pak. However , i will not cover images of us across my panels as i feel that the 'Rogues Gallery'  personalty and the genre of our music , is not the type to cover the digi pack in  images of the band . Personally , it will give off the wrong impression of the band if we put images of us on all panels , like rhianna has done , it seems more something pop would do , for exmaple for one direction it would work.
For a rock band , i feel like there should be a couple of images of us and that all , and the rest of the panels will be distinctive photos that symbolise us and the band through other images.

Kanye West & Jay Z

This digi pack  stands out and seems unique due to the lay out of the digi pack that jay z and kanye west have used. The layout is a cross , and personally i like the idea of using a unique layout than the typical panels just going acorss. It stands out and is different / un usual which is something i think will work for a band.

Kasier Cheifs

Just like nirvana digi pack. Kaiser Cheifs have used that box idea to store the digi pack inside of. This idea again is something i really do like and want to use for my digi pack.

Furthermore , with their digi pack , they give little additions with their digi pack , such as a poster , which could be a good idea i will like to use for my digi pack.

Take That

Just like i discussed about rhianna digi pack about covering the digi pack in images is something more pop than rock , is something take that have used here. I like the idea of having images of the band inside but i will not use it as much as take that have done , possibly only 2/3 photos of the band inside and that's all , as i don't want to look like a pop band.

Music Video Analysis 3

Album Art Work Research

Band artwork research from Northen95

In this slideshow , me and my fellow band members researched into similar indie rock bands like our own and studied their album cover so we can make our own Digi Pak.
We studied these bands and their album covers:

• Kasabian
• The Libertines 
• Arctic Monkeys
• Oasis
• The Kooks

Kasabian

We looked at Kasabian artwork of their first album cover. Here Kasabian used different album covers for different countries they sold the album in. For example , black and white in England. But in america it is black and blue. In my opinion , i personally really like that idea of having different copies for the fans across the globe to go out and buy , as its something special and collectable for the 'super fans'. That idea of having some special and collectable which Kasabian has done by having different album covers , i want to use  when i make my own digi pak . To make my digi pak specials but making it a collectors item for my band.

The Libertines 

We studied 2 album art work of the libertines. The album I am going to discuss is the first image on the  slide show called the 'The Libertines' . The reason why i am only talking about this album is because i really like the image they used for their cover. This is because the image has a significant meaning to as it was the the welcome back concert for pete dohety coming back from prison. It has a strong meaning as the photo was a natural photo their photographer took of the band. That idea of a natural photo for the front cover personally i really like and is something i am looking to use for my digi pak. 

Arctic Monkeys

With the Arctic Monkeys album there is not much from their album cover that i would like to use for my own. The only thing I like is the fact the image they used of their friend smoking a cigarette  shows their rebellious behaviour which is similar my bands personality. In my digi pak i would like a image which shows the behaviour of my band.

Oasis

The oasis album cover has image of the band lazy around in their flat producing music. I really like this image as it gives of a insight of the band lifestyle and how the create their music. I really want a idea similar to this of my band in the studio , working producing the music for this digi pak.

The Kooks

I really like the layout and colour scheme of the kooks first album , and i want to take that into consideration for my album. The balck and white image of the band and then the simple font of black and red personally really works and its effective and stands out. 

Music Video Analysis of Tenacious D - Tribute

Tenacious D - Tribute Music Video

In this essay , i will be analysing Tenacious D music video of their song 'Tribute' applying Godwins theory. We had to pick from this or Jay Z '99 problems'.
I chose to do Tenacious D due to this band is more similar to our genre of rock so we could use this as a example and get ideas for our band.

Links Between Lyrics and Visuals 
 
Links Between Lyrics and Visuals Here I will be talking about how Tenious D Applied one of Godwin's theory of the lyrics matching with the visuals. The music video starts of with Tenacious D walking down a long road in the Desert trying to hitch-hike. The lyrics state this saying ‘ We was Hitch-hiking down a long long road’. Also , they sing ‘ all a sudden their Shined a shiny demon’ and a demon appears in the road which is shown in the image to the left. Godwin had this theory of that the visuals of the music video match the lyrics to the song. And this shown in tenacious d music video through out as they tell the story of what happened that night.







Narrative

 This music video is a story told by these two brothers which happened to them one night. The whole music video is a story , therefore the music video strongly implies Goodwin's theory of that music videos have a narrative running through the song. Straight away you can tell that the music video is going tobe narrative based as one of the brother states ‘ A long time ago me and my brother was walking down a long road’ this shows that in this song they are going to be telling what happened that night though music.





 Star Power – Close Ups

 The record label that produced this song , applied godwins theory of close ups of the band to promote their star power. Through out the music video both men are shown in close ups. Godwins theory was that close up used to market the band. Sell the artist to the public. In this video close up are used on the double act. However , the close up are not of them individually , only very rarely. Throughout the music video , they are shown in close ups together , this symbolise the bong they have together , and how close they are. The record label is not selling them individually but together as tenacious d.













Genre Characteristics

 Genre characteristics of rock are followed in this music video. They are shown by showing the rock genre through the instruments of guitars used. Furthermore , the clothing is rocky with the way he has his un button shirt which is similar to what can be described as a punk. They don’t come across as the typical rock stars through their image , but you can take into consideration some rock characteristics they have used . However Tenacious D seem to be unique and different than other rock bands.













What did I get from this video to use in our music video?

1. In the Tenacious D video , we took the idea of their video of having a strong narrative throughout. Tenacious D engaged the audience through having their music video tell the audience a story , and we like that idea and in our music video , we want our music video to tell a story through out for the audience to be engaged.
2. Another idea we want to apply in the music video is to indicate the type of genre we are through props we use , for example we want to have band equipment  in our music video such as guitars drums ect  
3. In addition , we will use close ups of the band member to show star power and promote our band. 

Artic Monkeys - Music Video Analysis

Music Video Analysis 1

The kooks from Dan Kelly

Music Video Analysis 1 -

This is a music video analysis of kasier chiefs video . When researching i found out that they only applied some of godwins theory and not all of them , due to them being a unique and indie band they didnt have to as that is part of their style and image. This idea is an idea i feel we could use for our band being in the same genre. I will research more to see if other bands tend to not follow all of godwins theory and if so we should apply this to our video. But from this video , i like the band performance and you can clearly see from the image of the band that they are indie rock band , so this again is an idea we need to apply to our music video.